Online Communications, Retail And Shot Down Schools, Good Banks

Online Communications, Retail And Shot Down Schools, Good Banks

The sectors that use worse online communication with the public are the Retail and Education. This was revealed by the study Communication Crackdown Coleman Parkes Research Ricoh Europe, conducted on consumers in 22 countries. The survey is in fact as 76% of respondents as bocci irrelevant emails received by companies of the distribution, while 75% of respondents expressed the same opinion as those received by schools as primary schools, secondary schools and universities.

But, albeit to a lesser extent, the negative judgment about online spares no type of company for all sectors, judging little relevant and useful emails received is more than 50% of respondents.

Results consistent with those of the rest of the first part of the research Communication Crackdown, which showed how the information that companies send email to their clients, active or potential, did not translate into a tragic own goal. With 57% of the public willing to stop any kind of relationship with the companies that floods them of press, and 63% that it intends, as a reaction, reducing purchases of the products of these companies (see Affaritaliani February 15, 2016).

In the general rejection of the lesser evil are the financial services companies and those in the public sector 39% and 42% of respondents, respectively, believe that the emails sent from these areas are effective. It is probably no coincidence that in these areas there are more stringent regulations on the management and use of personal data.

There’s a reason why the distribution and educational institutions are sending too many communications, said David Mills, number 1 of Ricoh Europe, the retail companies are in fact faced with the growth of online sales -which they are changing the consumer buying behavior and lead to a reduction of prices- while in the education sector the decrease in public funding has made it even harder to attract new students. In both cases, the reaction seems to be to send more and more on-line information material. However, the absence of targeted and personalized communications produces the opposite effect, eventually irreparably damage relations with consumers and students.

The journalists of the Corriere della Sera want to buy a piece of newspaper. With Elkann-Marchionne chiamatosi duo out of the game, you need a new strong partner that field gains. But it is not, because the more suspect (Urbano Cairo) has already opposed a polite no. In this void would place themselves journalists.

Leave a Reply

Your email address will not be published. Required fields are marked *